The recent New York Times article regarding the latter days — and financial cost — of Tom Brady’s failed relationship with FTX
includes a little news about his other crypto-style venture, Autograph.
Per the Times, Autograph “has also struggled.”
Revenues “sank” last year due to the collapse of the crypto market, causing the focus of the company to shift away from marketing crypto tokens and to “helping celebrities find ways to foster loyalty with their fans.” The company’s marketing efforts have dumped some crypto-relevant language, such as “NFT.”
Likewise, Autograph has laid off more than 50 employees.
Brady has attempted Read more…