At this rate, TNT will soon be taking a torch to The Match.
The ratings have cratered, with a drop of nearly 50 percent from last summer’s event pitting Tom Brady and Aaron Rodgers against Patrick Mahomes and Josh Allen.
Via Austin Karp of Sports Business Journal, this year’s showdown with Mahomes and Travis Kelce taking on NBA teammates Steph Curry and Klay Thompson had an average audience of 782,000.
Last June’s event generated an average audience of 1.452 million.
The trend has not been The Match’s friend. The first one, between Phil Mickelson and Tiger Woods, was available on a pay-per-view basis only. Read more…