July 1 is a significant date for us, for two reasons. First, it’s the date Bobby Bonilla gets another $1 million from the Mets. Second, it’s the anniversary of the launch of the partnership between PFT and NBC.
It all started on July 1, 2009. Blame Rick Cordella for it. He’s the executive who lured us into the clutches of the peacock. The fact that we were struggling to serve a crush of traffic that was blowing out our servers helped seal the deal.
Fourteen years later, we’re going — for at least another four years and hopefully plenty more beyond that. Read more…